About us

In the world of rock, vintage, and glam punk, we are constantly seeking a design language that breaks the mold and amplifies individuality. Blady guitar bag is born from a fearless pursuit of these aesthetics—it’s more than just an accessory for instruments; it’s a statement, a symbol of an untamed spirit that refuses to be confined.

BLADY is an independent musical instrument accessory brand founded by young Chinese designer Daodao in 2024. The brand's English name, "BLADY," is a variation of the word "BLADE," symbolizing sharpness and precision. The founder translates it into Chinese as "刀核" (Daohe), meaning "blade core." This concept reflects the inner essence of musicians—resilient, pioneering, and sharp—while also conveying the idea of musical instruments being as sharp as a blade.

Unlike other brands that lean towards a minimalist and understated style, BLADY has embraced an expressive, independent, and niche aesthetic since its inception. Drawing inspiration from punk, rock, vintage, and metal subcultures, the brand seeks to fully showcase the captivating presence of musical instruments. BLADY's most distinctive feature is its use of rivet elements, giving instrument cases a striking, weapon-like appearance. Currently, the product line focuses on guitar cases, with future expansions to include guitar straps and more accessories.